Privacy Policy

Obsidian Peak Holdings LLC ("Company," "we," "us," or "our") operates obsidianpeakholdings.com (the "Site") and provides digital marketing services. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site or use our Services. By using the Site or our Services, you consent to the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide, including:

• Contact information: Name, email address, phone number, and business name when you fill out a contact form or inquiry.
• Business information: Details about your business, marketing goals, and service preferences shared during onboarding or strategy calls.
• Payment information: Billing details processed through our secure payment processor. We do not store full credit card numbers.
• Communications: Messages, emails, and notes from your interactions with us.

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

• Usage data: Pages visited, time spent, referring URLs, and browser/device type.
• IP address: Used for security, analytics, and approximate geographic location.
• Cookies: See Section 5 for details on our cookie use.

1.3 Information About Your Customers

If you are a client of ours, we will process data about your customers on your behalf through the Peak Platform (e.g., CRM contact data, SMS conversations). In this context, you are the data controller and we act as a data processor. We process such data only as directed by you and in accordance with our service agreement.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about our Services.
• Provide, set up, and manage your marketing system and services.
• Process payments and maintain billing records.
• Send service updates, onboarding instructions, and support communications.
• Improve our Site, services, and processes.
• Comply with legal obligations.
• Protect against fraud, abuse, and security threats.

We do not sell your personal information to third parties. We do not use your information for behavioral advertising or share it with data brokers.

3. Legal Basis for Processing (Where Applicable)

Where required by applicable law (such as GDPR), we process your personal data based on:

• Contract performance: Processing necessary to deliver the Services you've requested.
• Legitimate interests: Improving our services, securing our systems, and communicating with prospects.
• Consent: Where you have explicitly consented to a specific use (e.g., marketing emails).
• Legal obligation: Compliance with applicable laws and regulations.

4. Information Sharing & Disclosure

We may share your information with:

• Service providers: Third-party vendors who help us operate our business (e.g., payment processors, email delivery, cloud infrastructure). These providers are bound by confidentiality agreements and may only use your data as directed by us.
• Legal requirements: We may disclose information if required by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Cookies & Tracking

Our Site may use cookies and similar tracking technologies to:

• Remember your preferences (such as dark/light mode).
• Analyze Site traffic and usage patterns.
• Improve site performance and user experience.

You can control cookies through your browser settings. Disabling cookies may affect certain Site functionality. We do not use third-party advertising cookies on this Site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, provide the Services, and comply with our legal obligations. Client account data is retained for a minimum of 3 years following termination of services for legal and accounting purposes. You may request deletion of your personal data subject to our legal retention obligations.

7. Data Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-out: Opt out of marketing communications at any time by replying STOP to SMS messages or clicking "unsubscribe" in emails.
• Data portability: Request your data in a portable format where technically feasible.

To exercise any of these rights, contact us at stuart@obsidianpeakholdingsllc.com. We will respond within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to request deletion of your information, and the right to opt out of any sale of personal information. We do not sell personal information. To exercise your rights, contact us at stuart@obsidianpeakholdingsllc.com.

10. Children's Privacy

Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date. For material changes, we will notify active clients via email. Your continued use of our Services following any changes constitutes your acceptance of the revised Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Obsidian Peak Holdings LLC
Lake Placid, Florida
stuart@obsidianpeakholdingsllc.com